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Service Designer @ KLM Royal Dutch Airlines | Thoughts on (service) design, design books and other random things.

How to make sense of all design sprint types out there?

There are so many flavors of sprints out there, and all are slightly different. Agile sprints, design sprints, strategy sprints: confusion galore. …


Design research meets Greek philosophy.

Design research and Greek philosophy have more in common than you think.

Statue of Socrates holding a Sharpie and a book
Can you imagine Socrates as a designer?

In high school, I skipped the philosophy elective and in university philosophy of technology wasn’t necessarily my favorite subject. I also dropped classical Greek in favor of Latin (duh!). So Greek philosophy isn’t the first subject that comes…


How to appear smart and designer-like by using drawing skills

Drawing is important and valuable, I’m not going to argue that in this blog. On the one hand there’s great masterpieces (let’s call this art) that require skill and on the other there’s functional drawing that is way easier to get to (let’s call this sketching).

For this last one…


Venting my frustration on bad design & stupid systems

From time to time you run into things which are absolutely not working in this world. Some are just plain stupid, others are really impactful on society. As many other designers I might have gotten a taste of our inner God-complex, where we all feel design must save the world…


Survive lockdown, put your time to good use or just have something to do during your holiday

I ordered a ton of books to fill the time gained by working from home and to survive the (semi-)lockdown in the Netherlands. These 5 books inspired me so much that I want to share them with you. …


Can we find best practices to guide us in this crisis?

I promised myself not to write any ‘7 tips for working from home’ or ‘These 9 tricks will save your next remote workshop’ articles these days. If you were looking for that, please look to the loads of articles already out there ;-). …


‘Hey guys, can you see my screen?’

Saying that we live in crazy times doesn’t even cut it anymore, so let’s cut to the chase. Perhaps one of the good things that came out of it is that in the past weeks many design agencies responded by opening their ‘virtual’ doors and shared their knowledge online. …


Five promises for twothousandtwentytwenty

January is already over and so might be the time for new year’s resolutions, but hey: whatever! It’s time to write down five things that I promise to work on in the coming year. …


My reflections and takeouts from Toronto

It’s been a while since the Service Design Global Conference in Toronto. Being my first SDGC, the conference was full of energy, inspiration, critical reflections and good discussions. After getting back to work for a few weeks I now had time to reflect on the talks a bit more. So…


On the sense and nonsense of facilitation

Imagine the following conversation: Colleague: Hey, you’re a designer, right? Me: Yes…. Colleague: So you must be creative? Me: Uhm, yes, I guess so… Colleague: Ok, great. Can you facilitate one of these fancy workshops for me? I heard so much good stuff about them! I already know what I…

Vincent Baas

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