Design at a 98 year old airline: my learnings so far

Or: what I learned in 1 year at KLM Digital Transformation

Yes, that’s us: KLM! (Image: KLM)

Humans: 1 — Technology: 0

Baking pancakes

Theory vs. practice

Yes, that’s how the design process actually works ;-)

Immersion into airline jobs

Getting this close to the real work helps in building an understanding across projects (Image: KLM)

Problems over solutions

Finding great problems is way harder than finding great solutions

Kill your darlings

Title vs. mindset

It’s all about creativity, prototyping, loving users, and great deal of being unafraid of big ideas and challenges.

Service Designer @ KLM Royal Dutch Airlines | Thoughts on (service) design, design books and other random things.